Privacy Policy

Last updated: November 13, 2026

FILTERS CARE LLC operates ICEPURE and icepurefilter.com ("ICEPURE," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose and retain personal information when you visit our website, place an order, create an account or contact us. Our store currently serves the United States and does not offer sales to the European Union or the United Kingdom.

Privacy contact: info@icepurefilter.com
FILTERS CARE LLC
3717 SAN GABRIEL RIVER PKWY STE A
PICO RIVERA, CA 90660, United States

1. Information we collect

  • Contact and account information: your name, email address, telephone number, shipping and billing addresses, account details and preferences.
  • Order and transaction information: products purchased, order numbers, amounts, payment status, transaction references, delivery information, returns and refunds.
  • Customer communications: information you provide by email, contact forms or chat, including questions, product details and any files you choose to send.
  • Website and device information: IP address, browser and device information, cookie identifiers, pages and products viewed, referring sources and interactions with the website or advertisements.
  • Optional features: saved favorites, reviews you submit, and points or rewards activity when you use these features.

We receive information directly from you, automatically through website technologies, and from service providers such as payment processors and delivery partners in connection with your transactions. Please do not send full card details, passwords or unrelated sensitive information through email or chat.

2. How we use information

  • Process payments and orders, arrange delivery, and handle returns, refunds and customer support.
  • Provide accounts, saved favorites and optional rewards features.
  • Send order updates and respond to requests.
  • Understand website use, measure advertising effectiveness and improve products and the shopping experience.
  • Send marketing communications where permitted and subject to your choices.
  • Detect fraud, protect our systems, maintain business records, resolve disputes and meet applicable legal obligations.

3. Payments

Payments are handled by third-party payment providers, including Stripe. We do not store complete credit card numbers, card security codes (CVV) or bank account passwords. Our order systems retain transaction information needed to administer payments, refunds and accounting. Payment providers process information under their own privacy notices and applicable requirements.

4. Service providers and other disclosures

We disclose information as needed to providers that support payment processing, order fulfillment and delivery, website hosting, customer support, email communications, analytics and advertising. Our website uses services including Stripe, SiteGround, Google Analytics, Google Ads and Tidio. Chat services may use automated or AI-assisted tools to respond to customer questions.

For example, fulfillment partners receive delivery information, payment providers receive information needed to process transactions, and analytics or advertising services may receive online identifiers and website activity. Our internal policy requires appropriate data-processing arrangements and limits access to information needed for the service.

We may also disclose information when required by law, to respond to valid legal requests, to protect rights and security, or in connection with a business transfer subject to applicable protections. Reviews you choose to publish may be visible to other visitors.

Google Wallet member card

You can choose to connect your ICEPURE Rewards membership to Google Wallet. Your member card shows a member code and your latest available ICEPURE points balance.

When you connect, our website records your ICEPURE membership link, the card identifiers and status, and your confirmation of the connection notice. Google Wallet receives your member code, card identifiers and status, and points balance to create and update your card.

Use your own Google account when saving the card. The first Google account to save the card becomes its holder and can use it across that account's supported devices. Keep the save link private until you have saved your card.

You can manage the connection through your ICEPURE account. Requesting disconnection stops future points updates while the website confirms card deactivation. You can also request deletion of the website connection record. The minimum details needed to complete deactivation are retained while that request is pending. Deletion is completed after the remote card is confirmed inactive or absent. A previously saved card can be removed through Google Wallet.

Google's processing is described in its privacy policy. Privacy requests to ICEPURE can be sent to info@icepurefilter.com.

5. Cookies, analytics and advertising choices

We use cookies and similar technologies for essential shopping functions, preferences, analytics and advertising. Essential technologies support functions such as your cart, login and consent preferences. Analytics and advertising technologies help us understand visits, measure campaigns and deliver relevant advertising.

Use the Consent Preferences control on the website to review available cookie categories and change your choices. You can also manage cookies in your browser; blocking essential cookies may affect shopping or account features. Choices may need to be renewed on another browser or device, or after clearing cookies.

Disclosure of online identifiers and browsing activity to advertising partners can constitute "sharing" for cross-context behavioral advertising or a "sale" under certain state privacy laws, even without a monetary payment. To request an opt-out of sale, sharing or targeted advertising, email info@icepurefilter.com with the subject "Privacy opt-out request" and use the website's cookie preferences to reject optional advertising cookies.

You may unsubscribe from marketing emails using their unsubscribe link or by contacting us. Necessary order and service communications may continue.

6. How long we keep information

Under our approved retention policy, order and transaction records are retained for at least five years for accounting and tax requirements. Records may be retained longer where required for legal obligations, disputes or other documented business needs.

Other information is retained for as long as needed for the purpose for which it was collected. We consider whether your account is active, whether a support request remains open, applicable legal requirements and the need to maintain security or respect an opt-out. Information no longer needed is deleted or anonymized under our internal procedures. Deleting an account does not necessarily delete transaction records we must retain.

7. Your privacy requests

Depending on your location and applicable law, you may have rights to know about or access your personal information, obtain a copy, correct inaccuracies, request deletion, and opt out of sale, sharing or targeted advertising. Additional rights may include limiting certain uses of sensitive personal information and appealing a denied request. We will not unlawfully discriminate against you for exercising an applicable privacy right.

Send requests to info@icepurefilter.com or the mailing address above. Describe your request and provide the email address associated with your account or order. We may reasonably verify your identity and, where applicable, an authorized agent's authority. Do not include full payment details or identity documents unless we specifically explain why they are necessary and provide an appropriate method.

Our internal response target is to process a valid request or provide a written response within 30 calendar days, subject to any shorter applicable deadline. If additional time is legally permitted and needed, we will explain the reason and applicable extension. Some information may be exempt from deletion or disclosure under applicable law. If we deny a request, you may contact us to request a review or appeal where available.

8. Security and processing locations

We use HTTPS for website transmission and apply administrative and technical safeguards designed to protect personal information. Our internal policy includes role-based access, confidentiality requirements and security-incident procedures. No internet transmission or storage method can be guaranteed completely secure.

Our company is based in the United States. Service providers may process information in the United States or other locations where they operate, subject to applicable requirements and contractual arrangements.

9. Children

Our store is intended for adults and is not directed to children under 13. If you believe a child has provided personal information to us, contact us so we can investigate and take appropriate action.

10. Changes and contact

We may update this policy as our practices or applicable requirements change. The current version and its update date will appear on this page. We will provide additional notice where required by law. For questions or privacy requests, contact info@icepurefilter.com or write to FILTERS CARE LLC at the address above.